As part of Ukrainian Intellectual Property Week (IP Week 2025), we are presenting a virtual audio test dedicated to one of the most interesting but little-known types of trademarks: sound trademarks.

The aim of this project is to show that trademarks can not only look recognisable, but also sound recognisable. It also explains how and why they should be registered.

After completing our virtual quiz, you will learn:

• In which sectors of the Ukrainian economy have sound trademarks gained the most popularity?

• Which company was the first in the world to register a sound trademark?

• What challenges did well-known global companies face when registering trademarks?

Answer these and other questions in the quiz, find out how well you ‘hear’ intellectual property, and share your results on social media and messengers.

The quiz is available at the link: