The National Initiative “Ukraine Inspires the World,” launched by the Ukrainian National Office for Intellectual Property and Innovations (UANIPIO/IP Office), showed how Ukrainian businesses, even in the conditions of a full-scale war, demonstrate strength, innovation, and creativity by using intellectual property tools.
Within the project, presented at the IV National Forum on Intellectual Property and Innovation “Intellectual Property: Law, Economy, Technology” (IP LET Forum 2025), the UANIPIO team visited production facilities, spoke with founders and CEOs, and prepared video stories about 10 companies from different regions of Ukraine.
These are enterprises that operate in frontline cities, survived occupation, relocated their production facilities and teams, recovered from losses – and at the same time continue to scale up, enter international markets, invest in development, and systematically build their intellectual property portfolios.
As noted by Olena Orliuk, Director of UANIPIO, each of the brands participating in the project demonstrates a deep understanding of intellectual property as a strategic intangible asset:
“By launching this project, we wanted to show that our country is rich in talent and ideas. Yet ‘Ukraine Inspires the World’ is not only about individual success stories, but also about shaping a culture of intellectual property as a norm for Ukrainian business. It is about the conscious choice to register, protect, and develop one’s brands at home. It is about the fact that a product created here should be identified precisely with Ukraine – as a mark of responsibility, belonging, and faith in our common future.”
We present the brands whose stories were shared within the project:
▪️ COLLAR – a family business of pet products that has gone from a small production facility in a Khrushchyovka apartment in Chernihiv to creating innovative solutions and cooperating with NASA.
▪️ Marie Fresh – a cosmetics brand from Bucha that, thanks to competent intellectual property protection, not only recovered after occupation but is also actively conquering the world.
▪️ Rubizhne Hosiery Manufactory – an enterprise that suffered twice from the russian invasion, lost all material assets in the Luhansk region – yet managed to successfully relaunch in Lviv.
▪️ Vivat – a publishing house from frontline Kharkiv that, despite the destruction of its key printing facility as a result of enemy missile attack, continues to maintain leading positions and publishes over 2 million books annually.
▪️ Veladis – a trademark of the Zaporizhzhia-based company Klion Group – the largest importer of fish and seafood
▪️ Rekava – a CleanTech startup from Sumy that, after relocating to Lviv, continues to create environmentally friendly, 100% biodegradable products from recycled coffee grounds, combining advanced technological solutions with the idea of sustainable development.
▪️ Zhygun Herbs – a phyto-brand from the Poltava region, founded by a fourth-generation urban herbalist and serviceman of the Armed Forces of Ukraine, Vadym Zhygun, who continues family traditions of herbalism while at the same time shaping new traditions of protecting his intellectual property.
▪️ EVA – a national chain of beauty and health stores that grew from a single store in Dnipro to more than 1,100 retail outlets across Ukraine, purposefully expanding its intellectual property portfolio.
▪️ Pervomaisky Milk Canning Plant – one of the largest dairy processors in Ukraine and the producer of the legendary sweetened condensed milk “with the little boy” on the label, which has preserved the quality and recognizability of the brand for 70 years.
▪️ Liqberry – a brand from Kherson that, during the occupation, was forced to transport its equipment to Kyiv – and despite this, continues to create new products, developing a unique technology for berry processing patented in Ukraine and worldwide.
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